The Story Behind Stashed Products
How a garage problem became a global bike storage brand
Every brand starts with a moment. Ours began in a cluttered garage in Wales.
The frustration that sparked an idea
Stashed Products was born from the same ritual many cyclists know well. Roll the bike in after a ride, prop it somewhere, shuffle things around, step over wheels and handlebars, then repeat it all again the next day.
Our founder, Elliot Tanner, is an engineer and lifelong cyclist. He looked at the chaos and saw something that didn’t make sense. Why do the bikes we care most about end up shoved in corners or hanging awkwardly from hooks that scrape paint or kink cables. Why is proper bike storage still an afterthought in an industry obsessed with engineering perfection.
If you can obsess over geometry, carbon layup and suspension feel, why not obsess over the space they live in.
From sketch to prototype
Elliot started sketching ideas. Systems. Mechanisms. Components that could adapt to any garage or bike room. He wanted storage that could evolve as your stable of bikes evolved.
One key insight shaped everything:
Storage should move around the bikes. Not the other way around.
The earliest prototypes were built late at night in a small workshop. Bits of aluminium extrusion, printed plastic components, bearings, hooks. The first breakthrough was the rotating hook. Then came the smooth sliding rail. Then a fully modular system that could sit on ceilings, walls, angled rafters and eventually on a freestanding frame.
Every detail mattered:
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No bike should rub against the next one
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One hand operation should be effortless
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Long life span over landfill
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A system that grows and transforms rather than being replaced
Protecting the idea
As the system evolved, so did the weight of it.
Elliot knew he had created something completely new. Something that deserved protection.
That led to patents. Engineering partnerships. The IP wasn’t an afterthought. It became the backbone, giving Stashed the confidence to refine and scale while keeping the design language consistent and protected.
The first launch
In 2021 the SpaceRail launched. A ceiling rail with hooks that rotate and slide smoothly. The response was instant. Early adopters came from around the world. Cyclists who wanted a better space not just a storage hook. The SpaceRail became a talking point. People shared photos of their garages with pride. The idea of a dream bike space was born.
From there everything accelerated.
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Retailers requested display systems
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Commercial fleets adopted the rails
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Pro riders and ambassadors started using them in workshops and training spaces
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Press coverage followed
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Then came the Dragons Den appearance on national television
No one expected a bike storage brand to become a design and lifestyle brand. But that is exactly what happened.
More than storage. Space.
Stashed keeps expanding the ecosystem with products like Launch Pads, LodeStar modular grid walls, Freestand systems and new accessories that elevate how the room feels and works.
The idea is simple.
When your environment is organised you ride more.
It is not bike storage.
It is making space for your life.
Built in Wales. Used worldwide.
Every rail is assembled by hand in our Welsh workshop. Our team of engineers build, test and refine every product until it passes a level of scrutiny usually reserved for components that go on the bike, not around it.
The numbers speak for themselves:
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Thousands of systems installed globally
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Setups in homes, garages, bike shops, hotels, bike parks and pro team facilities
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Winner of The Kings Award for Enterprise for Innovation
Where we go next
The ambition has always been bigger than storage.
Stashed is building a world around organised space and the psychology of a clear head. When your bikes have a place, your mind does too. We are developing new systems, modular accessories and premium bike room solutions that turn any space into a place you want to spend time in.
From a cluttered garage.
To a global movement.
Life stored better. More riding. Less faff.
